Discover the 5 Characteristics of a Highly Engaging Video And How to Set Up & Optimize YouTube & Facebook Videos

YouTube wouldn’t have 6 billion video views per month without a whole bunch of people actually publishing video content. If you think about it, CONTENT is what drives success for virtually any business. In fact, it really is the “lifeblood” of the Internet as we know it. In this course, you’ll learn the 5 “must-have” characteristics of a highly engaging video, 5 primary types of videos that will resonate with your audience, the simple steps to set up and optimize effective YouTube and Facebook videos for your clients, and how to leverage both video platforms to ignite targeted traffic for your clients (and yourself).
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Course curriculum

  • 1
    Creating Engaging Online Videos: Introduction
    • Download Course Handout Here
    • Introduction to Online Video Creation
  • 2
    Stage One: Video Planning
    • Video Planning Stage
  • 3
    Stage Two: Video Creation
    • Video Creation Stage
  • 4
    Stage Three: Video Publishing
    • Video Publishing Stage
  • 5
    Stage Four: Online Video Distribution
    • Video Distribution Stage
  • 6
    Stage Five: Online Video Evaluation
    • Video Evaluation Stage

Instructor

  • Craig Cannings

    Craig Cannings

    Chief Learning Officer, Freelance University

    In 2008, my wife Kelly and I co-founded Freelance University with the purpose of becoming the #1 go-to training center for Freelancers and VAs from around the globe! As of this year, we have successfully trained over 25,000 Virtual Assistants and Freelancers in more than 75 countries. Kelly and I have had the great privilege of building our Online University while raising our 5 daughters who are the greatest blessings of our lives. I look forward to meeting you and seeing you either in this program or at our University very soon. I leave you with my favorite quote from marketing guru, Seth Godin: "The only worse thing than starting something and failing... is not starting something."
YouTube wouldn’t have 5 billion video views per month without a whole bunch of people actually publishing video content. If you think about it, CONTENT is what drives success for virtually any business. In fact, it really is the “lifeblood’ of the...

Course Reviews

  • Worth IT!

    Sabrina Umstead Smith

    This course is thorough and valuable. Video creation and production is a tool I plan to use in my business.

    This course is thorough and valuable. Video creation and production is a tool I plan to use in my business.

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  • Another great workshop

    Jackie Salmon

    Thanks for this course - I have just started dabbling in Facebook and YouTube videos and the course really helps in terms of mapping out step by step the thi...

    Read More

    Thanks for this course - I have just started dabbling in Facebook and YouTube videos and the course really helps in terms of mapping out step by step the things I need to do.

    Read Less

  • Was disappointed to see how outdated this course was.

    Clara Stacko

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  • Great Information!

    Gina Wagner

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